The Italian sports car manufacturer will present the Ferrari 499P token to fans of the brand.
The launch is scheduled for the beginning of the 2027 World Endurance Championship season. The initiative is aimed at increasing the loyalty of premium customers. The company has already entered into a partnership agreement with the Italian fintech company Conio to develop a token systеm.
Recall that in 2023, the company began accepting bitcoins, ethers, and USDC stablecoins when buying cars in the United States. In 2024, the organization extended this payment option to European markets.
Ferrari joins other major automakers in accepting digital currencies. In August 2025, Volkswagen Group in Singapore began accepting Bitcoin, ethereum, USDT, and USDC to pay for cars and services through FOMO Pay. In September, Toyota, BYD and Yamaha began accepting payments in USDT in Bolivia.
